Provacy Policy

In order to provide you with the full range of services on the Site, we are sometimes required to collect information about you. Top Forma Ltd. and its affiliates (“Top Forma,” “we,” or “us”), understand your concerns with regard to how information about you is used and shared. We appreciate your trust and we want you to feel confident about the privacy and security of your personal information.


We are dedicated to collect and protect your personal information in accordance with all laws and regulations relating to the protection of personal data including the Data Protection Act 1998 (as may be amended) (the “Data Protection Act”).


This Privacy Policy describes what information we collect about you, how we collect it, how we use it, with whom we may share it, and what choices you have regarding it. This Privacy Policy is incorporated into and is a part of the Terms of Use of our Web site (the “Site”).

By visiting, you are accepting and consenting to the practices described in this Privacy Policy.

Personal Information that collects

The information we learn from customers helps us to provide you with the best personal services and continually improve your eating habits and your experience at

Types of information we gather:

  • Personal Information You Give Us:we receive and store any information you enter on our website or give us in any other way (by submitting our questionnaires). For example, in order to compose a personal meal plan, our nutritionist needs information about your name, age, card details and address. In order to process your order we need payment information, your name and your address ect.


You do not have to provide us with any Personal Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use our services, such as our free test or to order your personal meal plan.


We use the information that you provide for such purposes as composing personalised meal plans, answering your specific questions, communicating with you or showing you your weight loss profile.


In all cases, we will collect Personal Information from you only if you voluntarily submit such information to us. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy.


Non-personally identifiable information cannot be used to identify or contact you, such as demographic information (like age, profession or gender) and health information (like current weight) (“Non-Personally Identifiable Information”). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. Non-Personally Identifiable Information is used to help us provide you with the best services, compose a personalized meal plan and to to improve and market our Website in general and our services in particular.


Automatic Information: we receive and store certain types of information whenever you interact with us.

  • For example, like many websites, we use “cookies” and we obtain certain types of information when your web browser accesses or advertisements and other content served by or on behalf of on other websites.

How we use information that we collect


You do not have to provide us with any Personal Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use all of our services. In addition, we may not be able to provide you with our srevice dependent upon the collection of such information, such as a personalised meal plan and all the related services.


In general, we use the information collected on our Website and through our online srevices to help us understand who uses our Website, how they are used, to personalise your online experience, to provide personalized meal plans and to assist you in using our online products, to improve our Website and Internet Products, and for subscription billing purposes, if applicable.


Personal information you are asked to supply during your use of the Site including that you supply voluntarily as part of the registration process and any other information relating to your Contributions (“Your Data”), will be used by us, our group companies, service providers and other organisations and by subcontractors, employees, agents and advisors (including legal advisors) as follows: a/ to compose and/or handle orders; b/ administer your membership; c/ to deliver personalised meal plans and other services related to them including personalized shopping lists, personalized advices and tips; d/ we also use “your data” to process payments, e/ to communicate with you about orders, services and promotional offers; f/ to update our records and generally maintain your accounts with us, to recommend you services that might be of interest to you; h/ we also use this information to improve our platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf; j/ for marketing purposes where you have specifically agreed to this; k/ we use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services.

We will ask for your consent before using information for a purpose other than those set out in this Privacy Policy.

We can processes personal information on our servers in many countries around the world. We may process your personal information on a server located outside the country where you live, it is stored and processed at our discretion on any of our servers wherever located.



From time to time we can employ agents to process your information on our behalf. We may allow such agents, including providers of some of our services, access to your personal information. The same duty of confidentiality and security will apply to our agents.


If we or our business is taken over, your personal information may be passed to the new owners.


Disclosure of information

We will treat all your personal information as private and confidential. Other than under the terms of this Privacy Policy we will not disclose any of your information to any other parties unless:

  • We are legally compelled to do so
  • There is a duty to the public to disclose
  • Disclosure is required to protect our interest
  • Disclosure is made at your request or with your consent

We will not disclose voluntarily provided details to third parties or use your Data or Contributions in any other way other than set out in this Privacy Policy and the Terms without your prior consent.
We will hold your Data and Contributions for as long as is necessary and reasonably required for the relevant service or purpose.

Data collection form children

Our Website and online services are not designed for or directed to individuals under the age of 18. We do not collect Personal Information from any person we actually know is under the age of 18. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their personal information while online.


Removal or change of personal information


You can always contact us in order to update or correct your Personally Identifiable Information, verify what Personally Identifiable Information we maintain about you, change your preferences with respect to communications and other information you receive from us, or delete the Personally Identifiable Information maintained about you on our systems


If you would like do so, then please email us at . We will make all reasonable efforts to change your information in our files.


What happens to the collected personally identifiable information after termination of my paid subscription?



Upon termination or cancellation of your paid subscription, we will continue to store certain Personally Identifiable Information in particular to enable us to draw on these data to provide you with ongoing access to your account and in the event you should re-subscribe to our Website. In the event you have any objection to this, please submit your objection via email to



Information security

We protect our users from unauthorised access to or unauthorised alteration, disclosure or destruction of information that we hold. In particular:

  • We encrypt many of our services using SSL
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorised access to systems.

We strive to protect your information, however we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.
Cookies policy

This section of our Privacy Policy contains information on what “cookies” are, the cookies used by this website, how to switch cookies off in your browser.


What Are Cookies?


A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.


We use performance cookies for web analyticswhich allow us to statistically monitor how people are using our Website, to help us improve our online offerings as well as to test different design ideas for particular pages. We may also use performance cookies to track the effectiveness of advertising purchased on third party sites, and to support our affiliate program by letting our affiliate sites know that a visitor to one of their sites later purchased a product or service on our site.



How Do I Turn Cookies Off?

You do not have to accept cookies to use our Website. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar. While you are not required to accept our cookies to access our Website, if you reject cookies, certain products, offerings, features, or resources of our Website (including certain Internet Products) may not work properly and you may experience some loss of convenience.

All modern browsers allow you to change your cookie settings.


At we respect your privacy and therefore we will only use ‘cookies’ where your browser enables us to do so. We use ‘cookies’ to help you navigate through our site and to improve security.


Referral Programmes.

Through third party referral programme operators and others, we offer referral programmes whereby referral websites can earn commissions through the referral of subscribers or other purchasers to our Website. To track the earning of such commissions, and to determine the effectiveness of the referral programmes, the users who become subscribers to our Internet Products or purchasers through such referral websites are tracked using technologies that do not include Personally Identifiable Information (such as cookies and/or action tags). Our programme operators and the referral websites themselves can only access non-Personally Identifiable Information such as data relating to the number of impressions served, the number of transactions completed, and their resulting earnings. They cannot access our customers’ personal data.


Online srevices
We collect information, some of which may be Personally Identifiable Information, that you voluntarily provide to us when you choose to use some of our online services (available either for free or on a monthly fee basis). We also collect information that you provide voluntarily through responses to special online srervices such as surveys, questionnaires, self-assessment quizzes, contests and the like. Some of these online products may ask you for health related information. We collect this information in order to personalise your Internet experience and to provide you the best personalized service.




Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).



By using our website, you signify your acceptance of this privacy policy and of us processing your personal data in accordance with the terms of this privacy policy. if you do not agree to this privacy policy, you should not use our website. your continued use of our website following the posting of changes to this privacy policy will mean that you accept those changes